5 Reasons Why Personal Branding is Important
Updated: Nov 20, 2019
Your business may have strong branding, but what about you? A personal brand serves as a great marketing tool and offers a whole host of benefits, making it something that’s worth developing.
Your personal brand should encompass your goals, values, skills and specialisations — basically, you’re dictating how you want the world to perceive you.
A personal brand is something you can build based on your goals, values and skillset.
In this article, we lay down five reasons why personal branding is important and how it may be beneficial to you in the near future.
A Personal Brand Helps You Stand Out In a Crowd
People pay attention to things that are different. Establishing your own personal brand will help you stand out from the crowd if you are able to effectively highlight the qualities that make you unique.
A personal brand is also a great way for you to demonstrate your expertise in a particular field or subject — you could start doing this by creating an online profile on professional networking platforms such as LinkedIn. In order to effectively set yourself apart from the rest, think about that ONE thing you want to be known for.
A Personal Brand Opens Up Opportunities
The internet is the primary source of information when recruiters or companies are sourcing for hires. If people perceive your personal brand as one that’s reliable, trustworthy and provides value, they’re more likely to keep you in mind, or refer you when good opportunities show up.
A Personal Brand Builds Trust
People are typically more inclined to buy products and services from the brands they know and trust. It’s the same when it comes to human relationships — you can help build positive rapport with your clients and forge beneficial working relationships for your employers with a reliable personal brand.
A Personal Brands Builds Connections and Breeds Success
Establishing a personal brand can help you gain more connections with people within or outside your industry. People who build strong personal brands also receive more exposure at conferences or events, where they may be invited to speak or share their professional knowledge.
Gary Vaynerchuk, CEO of digital agency VaynerMedia has built such a strong personal brand for himself that he has his own business Q&A show, his own audio podcast, The GaryVee Audio Experience, which ranks among the top 100 globally. He’s also a five-time best-selling New York Times author. At press time, Gary Vaynerchuk had 3,563, 447 followers on LinkedIn.
A Personal Brand is Important in the Digital Age
Imagine you’re getting a new job and HR needs to run background checks. It is likely that a quick Google search will take them to your LinkedIn, Facebook, Instagram or other social media profiles.
This is why it is important to be mindful about building your personal brand online. Have a professional photo taken for your LinkedIn profile so that people will take you seriously. Share or create relevant content. Collect references from former colleagues or employers to corroborate the information you share about yourself online.
The content you put forward is content that’s within your control, so make sure you do it well!